Sonoma State University School of Extended and International Education
Scope: typography, layout, identity design, graphic elements, printed & digital assets
For Summer 2023, I designed and developed a visual identity with a retro surf vibe, aiming for a nostalgic aesthetic. This was achieved using a minimal color palette centered on oranges and blues, and applying photographic filters to create a weathered look. To inject a playful and fun element, I incorporated sticker-like graphics throughout the campaign. These graphics, featuring whimsical surf-related icons and hand-drawn lettering, added a lighthearted touch that resonated with the target audience.
The campaign spanned across various collateral including a digital catalog, brochure mailer, postcard, flyer, email designs, and social media graphics.
Typography
Color palette
