Sonoma State University School of Extended and International Education
Scope: typography, layout, visual identity, title treatment, graphic elements, printed & digital asset creation
In this project, I set out to develop a unified visual identity for our summer session courses, centered around a hiking and outdoors theme. I took on the task of designing a complete set of marketing materials, which included a course catalog, postcards, and flyers. To bring the theme to life, I created custom icons and illustrations. My aim was to encapsulate the feeling of summer adventure and drive enrollment by crafting vibrant and engaging visuals that would truly resonate with outdoor enthusiasts.
Typography
Color palette
