Created for Sports City Arena Sports Centers, Santa Rosa, CA
Role: logo and identity design, layout, print production
Each tournament has a distinct logo and identity according to the theme and time of year. Futbol Fiesta's identity references hand painted street advertisements with a vibrant color palette. Summer shootout uses a gradient, also with bright colors, within a gradient to evoke the feeling of summer. Holiday cup uses a cooler palette to reflect winter colors. All three tournaments required flyers, posters, digital advertisements and email campaigns.
Futbol Fiesta Tournament
Summer Shootout Tournament
Holiday Cup
